COURSE OVERVIEW
This course includes over 80 video learning sessions that provides the pathway on how to become a certified sports agent and most importantly how to position yourself to be successful. We share invaluable tips that we've learned along the way that will save you time and money.
For people thinking about getting into the business we offer a wide-ranging view on the requirements needed to be a sports agent. We provide a general overview of the business, requirements of the job, attorneys vs. non-attorneys, outline the sports agent landscape, potential start-up costs, show how to research the industry, tips to secure internships and explore the option to work with an agency or start your own agency.
We then talk about what sports you should pursue as a sports agent and breakdown the requirements for each sport. We go through the entire process on how to become a certified sports agent in every major professional sports league including the NFL, MLB, NBA, NHL, FIFA Soccer, CFL, USA Track & Field, FIBA Basketball and WNBA. We also breakdown sports that do not require agent certification. Then we outline the various state regulations and school registration processes.
Once you become a certified sports agent we answer the key question, what's next? Most likely the next step will be to setup your own sports agency. So we discuss your agency's branding package, writing your marketing content, developing your recruiting pitch, outlining a recruiting plan, lead generation tips, building an athlete contact database, networking tactics, utilizing scouting services and online advertising.
Next step we outline the process in signing an athlete where we discuss standard representation agreements, agent management fees, athlete marketing agreements and once again touch on the various sport and state regulations. When you do sign an athlete we outline the intake process that includes an athlete interview to gather all his stats, media and pertinent information as well as developing a highlight reel and creating his marketing package.
We then discuss protecting an athletes' intellectual property by securing a website domain name, all social media profile pages, develop a website and secure available trademarks. On the athlete management side, we discuss setting budgets for your athlete, documenting client activity, keeping your client updated on all activities and visiting your client at all important events. As well as finding the appropriate training and nutrition programs.
In the professional sports arena, we talk about managing strategic relationships with pro sports personnel and how to build relationships. We also discuss strategies on how to proactively promote your client to pro sports leagues and securing tryout opportunities.
On the marketing side we discuss how to create a brand strategy for your client, leverage his personal interests and develop a target list for potential marketing opportunities. Then we dive into sports that survive solely on sponsorships and how to identify potential sponsorship assets, develop a sponsorship package and how to pitch your opportunity.
After that we discuss public relations strategies. How to develop local and national PR campaigns, develop a media target list, proactive media outreach tips, writing press releases, social media strategies, developing a crisis communication plan and exploring charitable endeavors.
We then talk about contract negotiations where we outline tips on how to successfully negotiate player contracts with professional sports leagues and how to negotiate complicated marketing contracts.
Lastly we discuss strategies on how to build your own personal agent brand, how to raise your profile and promote your own brand. As well as tips on how to be successful in the business and grow an enduring career. Alongside each lesson you will also find additional resources that will make your journey a little easier. Plus, some behind the scenes videos from sports agent in the field.
Furthermore, by taking this course you will also satisfy a prerequisite to becoming an independent sports marketing associate with Agency Athlete, a New York based sports agency. This sports marketing associate program will give you real-life experience, set you up nicely for the future and is more encompassing than any sports internship out there.
Becoming a sports agent is a very difficult process with a range of requirements and experience needed to achieve your certification. There are many intangibles involved with becoming a certified sports agent for professional athletes. You need to be equipped with all the information and also a sober view of the journey.
Then when you do become a certified sports agent you need a proven roadmap that leads you to success. When trying to compete against highly skilled sports agents you need every edge possible. Our course is the answer and will help put you in a position to succeed.
