Autoplay
Autocomplete
HTML5
Flash
Player
Speed
Previous Lecture
Complete and continue
Athlete Management & Marketing Strategies
Introduction
Introduction (3:38)
Setting Up Your Agency
I'm Now a Certified Sports; What's Next? (2:03)
Branding Package (2:16)
Marketing Content (1:45)
Athlete Recruiting
Recruiting Pitch (1:56)
Recruiting Plan (2:11)
Lead Generation (3:34)
Athlete Contact Database (3:25)
Networking (1:57)
Scouting Services (2:26)
Online Advertising (2:24)
Athlete Intake Process
Intake Interview (1:26)
Gather all stats, media and other info (1:11)
Highlight Reel (1:48)
Create Athlete Marketing Package (2:01)
Athlete Management
Athlete Budgets (2:15)
Client Activity (2:15)
Keep Client Updated on All Activities (1:16)
Visit Client at all Important Events (1:17)
Manage Client Expectations (2:57)
Athlete Training
Training Programs (3:07)
Nutrition Programs (1:34)
Pro Sports - Managing Strategic Relationships
Pro League Contacts (4:08)
Build Relationships (3:35)
Pro Sports - Athlete Promotion
Proactive Athlete Promotion (4:58)
Tryout Opportunities (1:59)
Athlete Marketing - Develop Opportunities for Your Client
Athlete Brand Strategy (3:56)
Personal Interests (1:44)
Marketing Opportunities (4:50)
Target List (3:20)
Sponsorship Sports
Sports that Survive on Sponsorships (3:14)
Identifying Athlete Sponsorship Assets (4:29)
Developing a Sponsorship Package (2:22)
Pitching your Sponsorship Opportunity (2:26)
Athlete Social Media
Athlete Social Media Profiles (1:51)
Social Media Strategy (3:15)
Secure Athlete Domain Name (1:33)
Athlete Website (2:20)
Public Relations Strategy
Develop Local and National PR Strategies (3:23)
Develop Target List of Media Outlets (2:46)
Proactive Media Outreach (2:12)
Press Releases (1:33)
Develop a Crisis Communications Plan (3:03)
Charitable Endeavors (4:24)
Closing
Closing (1:09)
Agency Athlete - Marketing Associate Program
Agency Athlete - Marketing Associate Program (2:50)
Video Resources
Scott Boras - MLB Agent - Interview with Forbes
Jay Z and Roc Nation Sports
Sports Agent Leigh Steinberg Talks About the Biz
What is a Sports Agent? A Lawyer Turned Sports Agent Explains
Interview with NFL Agent: Eugene Lee
Interview with FIFA Agent: Jorge Mendes
Interview with Sports Business Attorney: Darren Heitner
Interview with NBA Agent: Bill Duffy
Interview with NFL Agent: Chris Cabott
Interview with Mark Cuban
Interview with NFL Agent: Gary Shipman
NHL Life Episode 5: An Agent’s Life with Pat Brisson
Sponsorship in Motorsports
Evan Carmichael – How to get Companies to Sponsor your Events
Interview with Boxing Manager: Sterling McPherson
E-Sports Superstars: Gamers Earning Millions
How Do E-Sports Team Spend Money?
E-Sports Sponsorship and Management
Gary Vaynerchuk: How Athletes Should Use Social Media to Build their Brands
Inside Nike Sports Marketing
How to Land your Dream Job in Sports with Darren Rovell, Sports Business Reporter
Interview with NFL Agent: Jack Bechta
How Do E-Sports Team Spend Money?
Lecture contents locked
Enroll in Course to Unlock
If you're already enrolled,
you'll need to login
.