When we’re interested in pursuing an athlete as a client we always check out his social media. Reviewing his Twitter, Facebook and Instagram provides us with invaluable insight. With our own clients we do an extensive social media audit that helps us plan a strategy for the future.
John Hernandez is an NFL Agent and CEO of Agency Athlete, LLC, a full service sports agency based in New York City. John is a noted dealmaker with over 15 years of sports business experience. As a certified NFL Agent, John has negotiated millions in player contracts. John is a sports business instructor at Sports University. Follow John on Twitter @playerceo